We think that the simplicity of the Imagine 3-in-1 carrier provides a real confidence to wear your baby on your front and back, from birth to through to first steps. The designers at WMM worked tirelessly to create a supple, soft-padded and quilted wide shoulder strap, which is contoured to marry with your body shape while offering support and distribute the weight. We've included a baby insert, so that you can use Imagine from day 1, 0-36 months and 8-33lbs/3.6-15kg. Integrated into the Imagine is a structured seat to support positive positioning of baby's hips & spine. Imagine is available is two lovely fabrics, including a classic cotton and a premium soft deluxe polyester cotton blend, and a color to suit every new mom & dad. We think that the Imagine 3-in-1 carrier is truly simple. It's comfortable, sculpted and practical with a super-adjustable, soft-structured form, it is the ideal way to wear baby. Imagine does it all, with two front and one back-carrying positions, this easy to wear, two-shoulder carrier, delivers the ultimate in shaped tailoring and comfort for baby and wearer. Complete with a newborn infant insert, for babies aged 0-36 months and 8-33lbs/3.6-15kg. Expanded assortment available online. This product is not available in our stores.