A colourful graphic design makes OUI's cotton towel the perfect partner to any day at the beach, at the lake, or by the pool. The plush, printed front reverses to a thirsty terry-loop back that offers the perfect drying comfort after a cool dip. 100% cotton. Machine wash in cold water, gentle cycle, only non-chlorine bleach when needed. Tumble dry low, do not iron. OUI is a new brand of thoughtfully designed living solutions that make room for your best, most joyful life. OUI creates unique products that brim with purpose and positivity. Make room for your story with OUI. Exclusive to Indigo.